meaningful Brands. And we
have 3 promises for you.
meaningful Brands. And we
have 3 promises for you.
1 We deliver work of extraordinary craft quality — in planning, design & development.
For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.
Today Trade Republic is one of Germany’s most successful — and valuable — startups. And it was our privilege to help them hit the road in 2018: by supporting them with their brand identity as well as stunning visuals. By gauging their brand messaging. And by planning and executing their market entry from a creative point of view.
flatex is the OG disruptor of brokerage. Since 2006 the company has become a major player in the financial scenes of Germany and Austria. As their creative lead agency we help flatex to stay ahead of the curve by making their brand and communication future-proof.
Under every house there is a treasure. It is invisible, yet robust. It is free, yet priceless. And it is infinite. Geothermics is the most awesome form of energy. It will connect you to the core of the earth. It lets you heat and cool your house. It’s for free, and it’s forever. Die Unendliche: Energy for Generations.
2 Everything we ship has been truly #madebycru and signed off by our leadership.
Whatever we do has been conceived, executed and vetted by our senior partners. Whether it is just a mood board or your new corporate identity: it will never come from a random intern or freelancer. And the few contractors we employ are hand-picked and belong to the CRU by equity or profit share.
3 We turn clients into accomplices in our shared quest to create something worthwhile.
At CRU we always strive for extraordinary results. But to achieve them we always need one magic ingredient: for our clients to become part of the CRU — and not the ‘other party’ across the table. How? By communicating clearly and honestly. By nourishing chemistry and esprit de corps. And by delivering great results as early as possible in the process.
