A brand for a trustworthy online broker that has something to offer everyone.
With new investment platforms cropping up almost monthly it can be difficult to choose which one you want to trust with your money.
As Germany’s biggest and highest rated online broker, Flatex is the de facto choice for millions.
The Market
Online Broker across Europe.
The Challenge
Brokerage got a commodity. The competitive edge was not recognizable anymore.
The Outcome
A brand strategy, refreshed identity & campaigns for a new brand perception.
Utilizing the «×» as a recurring visual motif, we created an identity that marks the sweet spot for Flatex’s intended audience. It appeals to both stock ticker monitoring veterans and set it and forget it investors alike.
Invest in Your
Financial Freedom.
Client
flatexDEGIRO Bank AG
Project Team
Lasse Giese
Victoria Pineda Quiñónez
Benjamin Clemens Nuebel
Greer Chapman
Jan Erlinghagen
Jonathan Robrecht
Collaborators
Uli Henrik Streckenbach
Simon Seidel
Cedric Vilim
Katharina Helfenberger
Monic Films
HOW DO WE MOVE ON?
There’s more where this came from. Just tell us how we can be of help.
CRU was founded in 2018. Currently we are a team of 11 people. Our project count is: 105
