CRU

Berlin
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We are CRU. We make
meaningful Brands. And we
have 3 promises for you.
We are CRU. We make
meaningful Brands. And we
have 3 promises for you.

1 We deliver work of extraordinary craft quality — in planning, design & development.

Image G2K Image G2K Image G2K Image G2K Image G2K

For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.

Image Atento Image Atento Image Atento Image Atento Image Atento Image Atento

Can you translate the boring concept of gift cards into a joyful experience? Atento has done just that and we helped from the get-go: By introducing a sophisticated Corporate Design that ennobled their digital and physical products. By sharpening their value proposition and brand communication in English and German. And by amalgamating all this through their website.

Image Monsoon Image Monsoon Image Monsoon

Performance marketing is a numbers’ game. But Monsoon Agency is putting their clients front and centre. We assisted them: by creating their name and a brand story that goes far beyond marketing data. And by delivering a corporate identity that is both strong and humane, including custom lettering and a delightful website.

Image Trade Republic Image Trade Republic Image Trade Republic Image Trade Republic Image Trade Republic Image Trade Republic Image Trade Republic

Today Trade Republic is one of Germany’s most successful — and valuable — startups. And it was our privilege to help them hit the road in 2018: by supporting them with their brand identity as well as stunning visuals. By gauging their brand messaging. And by planning and executing their market entry from a creative point of view.

2 Everything we ship has been truly #madebycru and signed off by our leadership.

Whatever we do has been conceived, executed and vetted by our senior partners. Whether it is just a mood board or your new corporate identity: it will never come from a random intern or freelancer. And the few contractors we employ are hand-picked and belong to the CRU by equity or profit share.

3 We turn clients into accomplices in our shared quest to create something worthwhile.

At CRU we always strive for extraordinary results. But to achieve them we always need one magic ingredient: for our clients to become part of the CRU — and not the ‘other party’ across the table. How? By communicating clearly and honestly. By nourishing chemistry and esprit de corps. And by delivering great results as early as possible in the process.