Independent Brand Consultancy
Berlin—Munich

A new brand for the next generation of the cloud.

Who needs yet another cloud service, when in just a few clicks I can run my business on AWS—the fastest, smartest, and best out there?

Two big giants from Europe (Hochtief and Thomas Krenn) thought: We can do better—or at least with a different approach.

Cloud Service means energy consumption. Cloud Service means data centers.

The solution: Mini Data-Centers integrated into our daily lives—using the the energy and heat from our cities. The brand: bold, approachable, different.

The Industry
Cloud Solutions & Infrastructure

The Challenge
‍The brand we needed to create had to convey their high level expertise in the architecture and tech, while also building trust and the feeling of a future-forward sustainable company.

The Outcome
A modern brand that oozes confidence, while also threading the needle between two very different audiences: the German Mittelstand and AI & SaaS companies.

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Storytelling      Brand Identity      Brand Strategy

Brand Strategy      Brand identity      Storytelling

Text on gray background about Yorizon improving data performance and compliance while lowering carbon footprint.
Black Yorizon logo with stylized Y icon on bright yellow-green background.
Vector points and paths outlining the text 'Yorizon' on a bright yellow background.
Laptop on a stool shows a website with a cloud service slogan and menus in German.
Yellow can of Elevated Brew beer casting shadow on white surface with black background.Text showing Yorizon typeface weights: Light, Regular, Semi Bold, Bold with a description below.
Person touches laptop with slide stating Yorizon supports Europe's future digital infrastructure with key stats in German.
Smartphone showing Yorizon webpage with HOCHTIEF PPP Solutions text and images of a green building and hardware.Yellow visitor badge card with black lanyard reading Besucher Ausweis Rechenzentrum Essen Nord.
Close-up of a gray laptop with a Yorizon logo sticker in neon yellow and black on the top cover.
Close-up of a blonde woman looking thoughtfully to the right with soft lighting.Yorizon cloud computing info showing 40% less power, 25% less space, and 12× more CPU cores per rack.
Tablet showing Yorizon website with header, German text, and layered images of building and sky.
Business card with Yorizon logo, name Gernot Hofstetter, Managing Director, contact info, and address in Berlin.Man wearing an olive green T-shirt with yellow text saying We are Cloud Elevators and Yorizon logo.
Yorizon Cloud LinkedIn page showing company info, slogan, follow button, and navigation tabs in German.
Four Yorizon Cloud social media posts showing webinars, partnerships, server tech, and a woman working on a laptop.
Outdoor signage for Yorizon data center Wilhelmshaven with directions in German on white and gray panels.Three wind turbines on rolling green hills with cloudy sky and distant mountains.
Hands holding tablet displaying a cloud module infographic with power capacities of 170 kW, 340 kW, and 2 MW.

Yorizon:
Cloud Elevators

Client

Yorizon GmbH & Co. KG

Project Team

Benjamin Clemens Nuebel
Lasse Giese
Klara Hieronimus
Sandra Stäbler
Jan Erlinghagen

Collaborators

Firmament

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HOW DO WE MOVE ON?

      There’s more where this came from. We’d love to assemble a costom case portfolio just for you...

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Our brand agency was founded in 2018. Currently we are a team of
 16 branding experts. In total we have run over 100 brand projects already.

All Cases