Redefining Medtech: A brand that refuses to blend in

«We don’t want to look like any other brand in the medical space.» With that, Zenta Solutions challenged us to create an identity as unique as their AI-powered device, the ARK. We found inspiration in the Quipu, an ancient system of knotted cords, symbolizing the interlinked yet anonymous nature of their technology. The result: a powerful brand story and design system that sets them apart—helping them resonate with doctors, hospitals, and investors alike.

The Industry
AI-Assisted Med-Tech

The Challenge
The challenge lay in creating a brand identity that was equally tech forward and bold, while also exuding the professional precision of the medical world. Not only that, they also needed to figure out a way to explain their technology quickly without belying its deep complexity under the hood.

The Outcome
A distinctive brand for revolutionary medtech that doesn’t only look different from anybody else in the medtech world, they also sound like it too. Their story helps them pitch more effectively to both doctors, tech investors, and hospitals alike.

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Storytelling Brand Identity Brand Strategy

Brand Strategy Brand identity Storytelling

Close-up of a stylized lowercase letter 't' with outline points on an orange background.

Two people sit facing a computer screen displaying Zenta's health intelligence website with wood grain background.

Abstract geometric pattern with beige shapes arranged symmetrically inside a rounded square grid.

Hand holding a smartphone with a white screen and the text 'Enabling Health Intelligence'.

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A core aspect of the visual identity is medically-inspired abstract imagery that lends texture to layouts. Rather than having to ring us up every time they need a new image to add visual interest to a background, we gave them a set of guidelines and prompts that help the Zenta Solutions team create their own abstract imagery using Midjourney or ChatGPT.

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