Investment Excellence in the Age of AI

With innovative investment products, BIT Capital reached over one billion euros in assets under management in just three years. But the brand never caught up. We rebuilt its presence around one idea: making expertise visible. New brand visuals, a simplified structure, and a website built for professional investors, where active, AI-supported assetmanagement finally looks as confident as it performs.

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The Industry
AI Enabled Investing

The Challenge
BIT Capital's public image didn't match its performance. The website wasn't built for professional investors, and an immature, crypto heavy look created confusion. The real value of the platform and its products stayed hidden.

The Outcome
Today BIT Capital looks like what it is, one of Europe's strongest performing players. The new brand makes its expertise visible and carries one vision forward: Human x Tech as the drive for active portfolio management.

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Brand refresh Website Design UI/UX

website design Brand refresh UI/UX

Color palette with shades of blue, black, white, and beige, each labeled with hex codes and names.

Wall billboard with German text about investment excellence in the AI era and a graphic with dots and curves.

Three panels with German financial headlines, dates, and abstract geometric shapes on the right side.

Person in brown coat carrying white tote bag with the word 'Repeatable' printed on it.

Typography sample showing STK Bureau Serif and LL Akkurat fonts with alphabets and symbols.

Person holding a smartphone displaying BIT Global Crypto Leaders investment information on screen.

On the website, we placed a switch that lets users move between the view for private and professional investors. This switch made it possible to design two versions of the website, with the precision the different target audiences require. The entire login area was restructured and rebuilt to ensure the best possible user experience.